Assessment Music Video Draft 1 Aux Tasks Draft 2 18/2/2012

Assessment Research & Planning SJA 02/02/2012

Assessment - Final Planning check 08th Nov SJA

WWW:

• Jack, the post on 'technical tutorials' is very good - I am pleased you have responded to some of my earlier feedback
• List of 'props, costumes & locations' is quite good - could possibly have more development...
• I really liked your photoshop work on Advert Designs. Really good layout, use of colour and stylised effects. Looks very 'urban' and suits your genre well. I hope you continue down this direction for your digipak cover design.

EBI:

• You still have al arge  amount of work to do to get this section of your blog complete and up to an 'B' standard Jack. You have the 3 hours in lesson today - and that is it. I do understand that your group had a change of song, but there is NO evidence to suggest that you have spent enough time outside of lessons on developing posts and changing planning to suit your new song. I can see that the last time you posted anything to your blog was Nov 1st. That was a week ago??? So, you are clearly not going home from lessons and investing any time of your own towards achieving in your A Level studies??
• Lots of posts are missing and your group needs to work together to get these sorted out today:
• - Song details - missing?
• - Lyrics Annotation / Image Annotation / Concept - all of these need updating for your new song
• - Storyboards?
• - Location shots - these have no written explanation? I have no idea from this post what you intend to do at each location - it is just a collection of images that are meaningless. Why did you choose these locations? How do these locations represent your artist? I can see that these photos are just from Google images - you need to make the effort to scout out your own locations for filming interior and exterior shots - and actually bother to go and take photos of these...
• - Shooting schedule - missing? (We will not let your group go anywhere to film without these posts complete)
• - Location permission letters?
• - Talent release form?
• - Track permission letter?

Lots of work to do Jack. You achieved an 'A' in media last year - but this was only just an 'A' - not a secure confident 'A'. You clearly did well in the exam last year. The exam in year 13 is a lot tougher Jack. It requires you to comment on issues happening across the world in the news at the moment, and requires a lot of sophisticated thinking and analysis. To be as confident as possible, you must must sure your coursework is going to achieve a really high grade.

You desperately wanted to be with your friends to shoot the music video - but it will only be successful if all of you are prepared to plan thoroughly and think every detail through.

Currently there is so much work missing from your blog, I have to mark it as Improvement Needed. 

You have 3 hours to complete to a 'B' / 'A' standard today. This is actually possible - your group needs to stop wasting time and develop a far more mature approach to completing work. If you understand this, you can work together to get the work done.

SJA

Planning posts - checking your progress Oct 16th SJA

WWW:

• Your use of ICT to film a create a mini movie for the 'Initial Ideas' post is a good use of video in your blog to communicate and explain ideas
• The post on 'Lyrics Annotaton' is really detailed - good to see effort invested here
• The photograph you used for the Photoshop practice / CD cover design is really good - nice use of interesting angle and shadow here Jack. The inclusion of the plane was a bit bizarre though - and I didn't think this worked??

EBI:

• You blog posts for 'Planning' are not as up-to-date as they should be Jack.
• You need to really improve your post for 'Technical Tutorials' - where is your Green Screen work and Final Cut editing? Include this and write a thoughtful written reflection on it.
• Your group may need to rethink your song choice as there are aspects of the lyrics that are really inappropriate given that this is going to be submitted to the OCR exam board for your final A Level assessment. References to erections and genitals, etc. need to be either edited out, or a new, more appropriate track from your genre needs to be selected. I will talk to Ms Ingram and the other Media teachers to see what your options can be on this.

Overall assessment of Planning posts so far: IN (Improvement Needed) Too many posts still need development and further work. Some posts that should have been done by now are missing.

Final Assessment 'RESEARCH' Oct 10th SJA

www:

• Well done for going back through teacher feedback quite carefully and investing a last minute effort to improve your blog Jack - It needed it! - You really have improved many of those IN's to something which looks much better, and shows a greater level of effort and time investment - THIS NEEDS TO CONTINUE FOR THE REST OF THE YEAR....
• All posts have been generally improved in some way - the blog is overall quite visual, with a good use of contact  sheets, and some effective use of gifs in more recent posts.
• Most written comments make sense, and show a general grasp of media language - although not all written analysis seems genuinely thoughful and reflective. Some seems to have been completed quickly, rather than carefully.

ebi (for Planning & Evaluation Sections now):

• Time management MUST IMPROVE - this is part of the assessment criteria - don't leave it until the last minute again Jack - You simply must be more prepared to use your STUDY periods effectively at this stage of Year 13, and come in to the media rooms to get the work done. You cannot afford to get any more referrals from Ms Ingram or myself.
• Always think of ways (and be prepared to allow yourself time) to really come up with creative and unique ways to present each posts - make sure you use functions like the YouTube tagging feature, or a voice over commentary to talk through any analytical posts. Use JING to 'show' technical skill - this will boost your mark in this aspect of your blog. You should continue to make use of more creative ways to communicate your Planning and ideas - this all takes time - but that's the expectation.
• Be super organised in the Planning stages of your music video now - None of your work over the coming weeks can be thrown together - you will need to storyboard, plan effectively, try out lighting, etc, etc... Always document this and keep on top of blog posts. If the other people in your group are not looking very organised, then you need to take a lead and get the job done - properly. You have a high target grade to achieve, and will have to work hard to strive towards another 'A'.
• Show you are investing effort in the lessons and coming to classes prepared to focus and make progress every day
• You need to clearly LABEL all of your posts under 'Research' and 'Planning'

Overall mark for RESEARCH section: Mid Level 3... I actually think that what I see here is not your best work... Of all the times in your life to really show what you are capable of - NOW is the time Jack. Your posts could develop into Level 4 for 'Research & Planning' if you invest every effort into creating brilliant posts for 'Planning' - You need to use class time much more efficiently Jack, and be more preapred to come in to Media in your STUDY periods to continue to work on your posts and make them creative, original.

Assessment 'RESEARCH' SJA Oct 3rd

www:

• Jack, I've looked right back through your blog and there is some good evidence of thoughtful work (especially in earlier posts). 3 generally good analysis of pop videos
• Analysis of the 3 CD covers for Post 16 shows some close observation and understanding of conventions of CD covers and representation of artists

ebi:

• Still lots of work to do to complete??? No where near an 'A' or 'B' grade blog at the moment
• Post 1 - Brief - Missing?
• 7 -Analysis of Rock Videos - one missing?
• Post 8 - Conventions of a Music Video - no visuals?? This should be a really creative and visual post
• Posts 9-11 - Theories - only one?? Where are the other two?
• Post 12 - Low Budget videos - not great - not an example of work that is aspiring for a B grade - needs more analysis - blog creativity - dull to read / dull to look at - at this stage. Your post on 'The Fix' say very little - shows no sigh of thoughtful analysis.
• Post 13 - Mood Board - good mood board - but needs paragraph to explain how artists from this genre want to be represented...
• Post 14 - Genre research - only one music video??? Meant to be 5...
• Post 15 - Genre research / Conventions - just OK... There's a post with a spider diagram and no visuals?? Again, this should be a really thoughtful and creative post...One where you show how much effort you have put into research...
• Post 17 - Record label research - re-do the entry on 679 Artist - as this is so clearly copy and paste - Plagiarism - make this your own work
• Post 18 - Advert research - missing??
• Posts 19-20 - Audience research - where is survey? Where are your results?
• Make sure all posts in this section are under the label 'Research'

Overall: UN - UNSATISFACTORY (referral)  Both Ms Ingram and myself have made it very clear you are underperforming - you know what you need to do. You have until Friday 7th Oct to COMPLETE this Jack - final grade given then with no further opportunity after this date.

Assessment 16th September

Jack
WWW:
The majority of your video analysis are of a good standard.
You use appropriate media language and are fairly reflective.
You have attempted to catch up on the work you where you were behind on.
I know you have done a great lip sync task and I look forward to seeing it in class when we have time!
You have also made a good start on your genre work.
EBI:
No reflection on Yr12 into Yr 13 work.
Only 5 videos analysed.
Convention of music video seems unoriginal.
Low Budget Video needs detailing.
Using Final Cut is too brief and no visual material

Overall its a fair effort. JIN-  C'mon Jack you can do better though!

Assessment 13th July JIN

WWW: Some relevant details and some insightful comments on product and process. What is here is appropriate but needs more details.


EBI: You must have visual evidence of your work and roles in a production. This can be links to videos but better is contact sheets of 'nice shots' and screen shots with some detail in the analysis. You should further develop each post as there not enough information given.I sometimes wonder if its 'you' in the discussions of other artists- can you give me more insight into your own opinions and music taste. You should go into more depth as you are capable of doing well here Jack.


Effort: IN