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Monday 10 October 2011

Concepts

Within our music video i shall take into account the locations very effectivelly.
We will be shooting at multiple locations throughout the music video. This will help prevent viewer fatigue and make the video much more interesting. We do not particually have a main location that we will always refer, but i believe that having a large varierty of locations that also relate to the locations of the song can be very effective. When analysing the lyrics its clear to see that there is a storyline, therefore we will be trying to enforce this.

Setting is very important as it can connote many ideas and suggest many things to the audience. Also, the having a variety of settings can prevent viewer fatigue. Our concept of setting within our music video is ‘street’ meaning that we will use many locations and settings from urban areas. For example, the use of a simple 'brick wall' can have many connotations and can refer to our 'street' ideas.

The locotions, settings, colours, mis-en-scene that runs through our video will also be used throughout our DigiPak and advert. This will help enforce our brand identity and brand image. In addition, we would like our artist to be inspired by other artists from our genre such as Plan B, Devlin, The Streets and Jamie T. We would also like our costuming to up to date with current trends and ‘street’, which also means common, urban and casual clothing like trainers, and jeans/chinos.

The following are some sketches that I have made to show our ideas of locations and props. For example, a park, pub, cars and roads, and a street.


Here is another location- sketch that I made. This shows the main character at the train station either lip syncing or just standing to show the character or setting. The sketch shows the main singer meeting a second character who is the female, who sings the chorus.

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