DigiPack Back Cover Design

Below are some DigiPak designs which I have created. They are both very alike however they have some slight changes which are obvious. For example, the use of the yellow font instead of the white font make the text on the wall looks much more prominent and eye catching. On the other hand, the second DigiPak design not only has a different font colour but the contrast of the brick work is much greater. Our reasons for choosing this is because it makes the bricks look much more bolder and darker, therefore making the white font colour contrast effectively against the opposing colours.

The reasons for choosing this design were to enforce our brand identity and resemble connotations given off from our music video. For example, our ideas for our music video were to make it look very ‘Street’ and ‘Urban’, therefore we have chosen to use the brick wall. Our font type is very bold and a font style that can relate to the genre of our music.

Therefore, I believe that with a good and effective combination of the colour of font and high contrast of the brick work, the back side of the DigiPak will work well.