Photoshop - DigiPack Tester

Here is an example of what I achieved when trying to become familiar with Photoshop. To begin we took a standard photograph from the internet where we then uploaded it to Photoshop and began editing. 

Examples of effects that we applied to this photograph include a sketchy and cartoony effect. Our primary choice for using these effects was to make it look as if it was hand drawn by an artist. Once having changed our background images us then aside created a title. In order to achieve this we downloaded the font named 'URBAN JUNGLE' from a font database website called 'DaFont'. We also applied a number of effects to our title such as an outline glow. The reason for doing this was because when altering the transparency of the font it was hard to see at first and was not ideal to catch the audience’s attention. We believed that changing the transparency of the title would make it seem as if it was all one image, as the title blurs in the brick work. 

When choosing a background image we took time to ensure that the image was for us and showed some sort of brand identity and reflection to our music video. For example, within our music video we have attempted to emphasize the 'Street' and 'Urban' mood by including stereotypical features such as graffiti, and dirty streets. 

I believe that in this photograph the red telephone box is very significant. For example, it firstly reflects on our emphasis of 'Street', but also gives the photograph and attracting centre of attention for the audience. The red letterbox stands out comparatively to the vibrant and bright colours of the brick work, but also shows the rule of thirds.