Evaluation - Advert Conventions

These two images are both album adverts of my genre.

 

The image above is an album advert for the artist called Drake. Within this advert a lot of information is shown in a little amount of space. The following are conventions of the album advert:

·         Big bold and clear title at top of page showing artists name, ‘DRAKE’.

·         The white font colour contrasts with the black background making the title stand out from a distance.

·         A large image of the artist in the centre of the page. Drake is an iconic person with modern music and by including his face in the advert, allows people to recognise him and refer to his music. Drake has very much his own image and brand identity.

·         The white clear font continues throughout the advert showing when the album is out and other artists that feature within the album such as Rihanna. It also states additional features that the album includes

·         The advert shows the records labels and logos at the bottom of the page, also in white which contrasts with the black background, making it clear to read

Another album advert which shows familiar conventions of my genre is ‘The Streets’. The following are conventions of the above album advert:

·         The main centre of attention is the distinctive image of a block of flats.  When looking at the image it is clear to see that in the middle window there is a man standing who is Mike Skinner. In order to grab our attention, the lights of the flat room are pink which is very noticeable as it contrasts with the dark grey walls.

·         The advert also has a basic and clear font in white showing the release of the advert.

·         The record label and other information such as the website address is also in white as it stands out against the dark colours in the bottom of the advert.

·         A very significant part of this advert is the lighter that has ‘STREETS’ written along it, and also ‘Computers and Blues’ above it which is the name of the album. In every album and single, ‘The Streets’ includes a lighter of a different colour making it very significant and distinctive them, and has also helped them to build their brand identity.