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Friday 10 February 2012

Back DigiPak Design - Ideas



The above image is our back cover of the DigiPak. The image shows various song titles aligned along a brick wall, carefully placed inside each brick. The background image was taken within our school grounds and is of a brick wall. When taking this picture we didn't just want a standard and bland image, so we therefore took the angle into account. For example, we used the tripod to line up the shot and take a picture of the wall side on. The reason for this is because the bricks gradually get smaller in the distance, which creates a very effective effect.

After uploading our image to Photoshop we used a variety of effects and adjustments. For example, we immediately enhanced the contrast of the image. This enable the bricks to become much more vibrant and stronger.  In addition, we also created an effective effect, which made it seem as if there was light coming out of the bricks. This can have a variety of connotations, such as the artist trying to break through and become bigger.

The font that we used was very basic. The reasons for this were because we wanted the audience to feel calm and laid back, and at ease. We believe that this simple font best suits of genre of music and brand identity. When choosing the font we also had to take into account the other media that we had to create such as our advert. For example, we had to choose a font that would of been suitable for both our DigiPak and advert.

As this is our back cover, I had to include the following:
·       Barcode 
·       Parental Advisory
·       Dolby Digital
·       679 Records (Record Label)
·       Sony Music Entertainment
·       Website (www.urb4nblur.com)
·       Small print

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