The image below is the album advert that we created. The following are all conventions of our album advert.
Bold and obvious title – (URB4N BLUR). The title is an immediate attraction for the album advert and brings positive attention towards the album advert. The colour of the title contrasts very effectively against the dull and dim yellow background. The brown colour runs throughout the album advert, as it is included in the title, record label, and colour of the shop.
The record label is carefully and effectively placed. The record label also matches the same font and colour as other media products, which makes the product look professional.
The image itself is very dull and ‘retro’ looking, which fits in with the genre and style of music. The background that is of a launderette looks very grotty and dull, but at the same time creates a very successful effect. For example, the slightly chipped and faded woodwork of the shop adds to the emphasis of our ‘street’ theme.
The dull and faded image contrasts well with the enhanced purple jumper and shoes. This also creates another area of the album advert that is eye catching. For example, whilst everything is dim the vibrant purple still stands out. This puts emphasis on the artists, and brings part of the attention to him.
Another feature of the advert is the text and information on the left hand side. This is very important and primarily what makes our advert different from our front DigiPak advert.
This information allows the audience to understand what is happening, when the album is out, possible contact links such as the website and Facebook page, and the blackberry barcode. The blackberry barcode is a modern piece of technology that enables customers to scan it using their Blackberry smart phone and keep up to date with news, view videos and use additional features.
We also included our record labels image as well as another record label, which is ‘Universal Music’. We decided to mention our record label twice as we though that the ‘679 Records’ in the top left was a very good idea. We changed the original shop number to this as we thought that this was a great opportunity to display our record label, especially as it includes numbers.
Another album advert, which shows familiar conventions of my genre, is ‘The Streets’. The following are conventions of the above album advert:
The main centre of attentions is the distinctive image of a black of flats. When looking at the image it is clear to see that in the middle window there is a man standing. This is Mike Skinner, the artist. In order to grab our attention, the lights of the flat room are pink and very bright which is very noticeable as it contrasts with the dark grey walls, and also the dim lighting. The image of the flats also suits their genre as follows an’ Urban’, ‘Street’, and ‘Rap theme/genre.
The advert also has a very basic and clear font in white showing the release of the advert. This advert becomes very distinctive as it is used throughout all their products. I believe that the use of the font is very effective as it can relate to its style and genre of music.
The record label and other information such as the website address is also in white as it stands out against the dark colours in the bottom of the advert. The piece of information is also in the same font and colour, which adds to the professionalism, and also allows viewers to keep in touch.
A very significant part of this advert is the lighter that has ‘STREETS’ written along it, and also ‘Computers and Blues’ above it which is the name of the album. In every album and single, ‘The Streets’ includes a lighter of a different colour making it very significant and distinctive them, and has also helped them to build their brand identity.
Therefore in conclusion, it is clear to see that the album adverts follow some typical patterns. ‘The Streets’ inspired the album advert that we created. For example, the positioning of the information is in the same place. This wasn’t completely due to ‘The Streets’, as we also had to position the text where it was appropriate. We also inspired by how the text was shown. For example, we followed their ideas, such as having it in the same layout, and also including the website and other contact links at the bottom. However, within my album advert we included the BlackBerry barcode.
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