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Tuesday 6 September 2011

Analysis Pop Video 1 - Miley Cyrus


This song by Miley Cyrus shows plenty of media conventions and key concepts that make a successful music video.
This song is very typical of a pop song as it uses key forms of cinematography. For example, a variety of shots are used at a fast pace to keep up with the song and prevent viewer fatigue. Key shots that were included are close ups. These are very important shots as they show the singers emotions and feelings which can reflect onto the audience. Other types of shots that were used include long low shots. These are used as establishing shots as they allow the audience to see where the video has been set and what they song may be about. A distinctive long shot shows Miley Cyrus singing on the back of a car with her friends dancing in the background. This enables the audience to see clearly what’s happening and feel like they are also joining in with the party.
Furthermore, Mis-en-scene has effectively been taken into account. For example, the costumes are very typical of a pop song and typical of the age. Miley Cyrus’s costume does not change throughout the entire video; however the colours within the costumes and within the entire video make the music video look very fun and exciting. In addition, plenty of props are used which make it seem like much more is going in. This therefore means that the viewer never gets bored as they will always have something to look at.

Within the video lighting has been used effectively. For example, the natural light of the sun makes all the colours much brighter and pleasing for the viewer. The lighting also highlights and singles the more important things. For example, when Miley Cyrus is walking the Sun is heavily on her making her look much brighter and colourful. This is an effective way to attract the audience and make them focus on her.

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